HBO Ballers


We let fans compete to join the much-beloved Ballers show intro.

Ahead of Season 2, thousands lifted weights, flipped tires, and climbed "salmon ladders" in wedding dresses (it got weird) for a chance to replace the intro's existing workout footage with their own.

In the end, 14 fans made their TV broadcast debut in front of 4.67 million viewers, the first time a network used UGC in a show's intro.


One Show Merit (Branded Entertainment)

One Show Merit (Social Media)


1.07 billion impressions.

70%+ social engagement year-over-year.

38 hours of submitted footage.