HBO Game of Thrones
Ahead of Season 5, the Queen of Dragons couldn’t find her favorite dragon.
Drogon, the dragon.
I can’t make this up.
We set this aptly-named beast free on Twitter, and let fans trap him with GIFs. But like GIFs when they first rebounded from the 90s.
So it was pretty cool.
Cannes – Shortlist (Entertainment)
One Show – Merit (Social Media)
AdAge, Creativity, Fast Company, Variety.
1.1 billion impressions,
6.6 million interactions.
43,000 new Twitter followers.
110,00 new Facebook likes.