HBO Game of Thrones

Ice & Fire

This broke Facebook Live. Twice.

We froze the Season 7 premiere date in a 4000lb block of ice and let fans melt it with a pair of flamethrowers on Facebook Live by commenting "fire."

The livestream generated so many comments (16K per minute) that it overloaded Facebook's servers, and causing it to be dubbed "a memorably misguided marketing gimmick," by the New York Times.

It's my favorite compliment to date.


ADC – Merit (Use of Social Media)

Cannes – Shortlist (Cyber)

Cannes – Shortlist (Digital Craft)

Cannes – Shortlist (Entertainment)

Cannes – Shortlist (Media)

One Show – Merit (Social Engagement)

Webby Awards - Winner (Best Overall Social Presence)


AdWeek, The A.V. Club, Barstool Sports, Business Insider, Buzzfeed, Cosmopolitan, Creativity, The Drum, Entertainment Weekly, Forbes, Hello Giggles, Huffington Post, Inc, Mashable, NY Times, Rolling Stone, Slate, Thrillist, UPROXX, Vice, Vogue, Vulture, et al.



1MM+ comments, 408K live views, 165K peak live views.


9.5MM total views, 2MM+ engagements, 373K total social mentions, 2K+ press hits, 113K+ new Facebook likes.