HBO GAME OF THRONES, Ice & Fire
Hundreds of thousands of fans banded together to melt a 4 ton block of ice with comment-powered flamethrowers on Facebook Live, just to find out the Season 7 premiere date. It broke Facebook Live, twice. The New York Times dubbed it, “a memorably misguided marketing gimmick.”
Featured
AdWeek, The A.V. Club, Barstool Sports, Business Insider, Buzzfeed, Cosmopolitan, Creativity, The Drum, Entertainment Weekly, Forbes, Hello Giggles, Huffington Post, Inc, Mashable, NY Times, Rolling Stone, Slate, Thrillist, UPROXX, Vice, Vogue, Vulture, et al.
Awards
ADC – Merit (Use of Social Media)
Cannes – Shortlist (Cyber)
Cannes – Shortlist (Digital Craft)
Cannes – Shortlist (Entertainment)
Cannes – Shortlist (Media)
One Show – Merit (Social Engagement)
Webby Awards - Winner (Best Overall Social Presence)