Posters | Leave With A Story
Photographers: Bruce Gilden, Jack Robinson, Michael P. Smith, Eric Waters, Robbie McClaran.
Film | Holiday
Director: Laura Merians Gonçalves.
Film | Tricentennial
Director: Alex Moors.
Murals
Artist: BMike.
The New Orleans Story Booth
An interactive, experimental art project, which uses IBM Watson and film projections to bring great New Orleans stories to life. This appeared at 10 festivals across the city.
Directors: Rachel McDonald and DJ Neff.
Print | Tricentennial
Photographers: Jack Robinson, Michael P. Smith, The National World War II Museum, AP.
Brand Identity
Created by Cory Galster and Doug Murray, from the city itself.
New Orleans Tourism
2017-18
Everyone leaves New Orleans with a story, instead of a souvenir.
This is the premise of the city’s ongoing tourism campaign, and (not-so-coincidentally) the story of my childhood there.
We launched this, and a full rebrand, on New Orleans’ 300th birthday. I hope it runs for three hundred more.
Awards
ADC – Bronze (Out of Home)
ADC – Merit (Craft Photography)
Communication Arts – Winner (Posters)
D&AD – Wood (Craft Photography)
Lürzer's Archive (Issue 3/2018)
NY Times - #1 Travel Destination in the World
One Show – Silver (Craft Photography)
Featured
AdWeek, The Advocate, BizBash, Campaign, Communication Arts, Lürzer's Archive, NOLA.
First Year Numbers
5.3% visitor increase (3x national average).
$500 million increase in tourism revenue.
6+ billion impressions.