Sculptor: Kate MacDowell.
Box Design: Brian Gartside & Sophia DelPlato.
HBO His Dark Materials
Personal Daemons
HBO adapted my favorite childhood book (published as “The Golden Compass” in the US) by Philip Pullman.
He imagined a fantasy world in which everyone has their own spirit animal, or daemon.
We imagined an influencer campaign where the show’s most vocal fans were surprised with their own hand-crafted, porcelain daemon based on their social presence.
Daemons were delivered in laser-etched, sapele mahogany boxes inspired by show elements.
Awards
ADC – Merit (Direct)
ADC – Merit (Typography - Wildcard)
AD STARS – Gold (Communication Design, Packaging)
New York Festivals – Shortlist (Artistry & Craft: Direct)
New York Festivals – Shortlist (Artistry & Craft: Package Design)
New York Festivals – Shortlist (Design)