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7-ELEVEN, Take It To Eleven

At the intersection of a convenience store who tries too hard, and the fans who love it too much, is an attitude. “Take It To Eleven” is the first major brand initiative for 7-ELEVEN since 2016. It celebrates making a big deal out of little things, all with the youthful energy and zeal of the customers who hang out in our parking lots. Directed by (a guy who has spent too much time in 7-Eleven parking lots) Harmony Korine, with Robert Elswit.