NEW ORLEANS TOURISM, The Houston Letter
A letter of support after Hurricane Harvey for those who had our backs after Katrina. This single Houston Chronicle placement resulted in 6 billion earned impressions, tweets from Chelsea Clinton, an appearance on Glen Beck’s radio show, and multiple talent show performances and college essays. The Chronicle ran it again, twice. And Bono read it on stage during U2's Joshua Tree concert at the Superdome.
Featured
AdAge, The Advocate, Creativity, Houston Chronicle, Upworthy, NOLA, PopSugar, Southern Living, Yahoo, et al.
Awards
One Show – Merit (Craft Writing)